I'm delighted to introduce you to Russell Davies.
Principally because of his delightful ability to present you with great ideas, but also because he connects you with other very, very clever people.
Check out his interview with the grandpappy of planning Jon Steel. Listen to the recording realted to his book Perfect Pitch
His realm is advertising account planning. A dreadful, meaningless term.
Step beyond the description and you will revel in the reality.
The essence of planning (as I understand it) is INSIGHT and understanding how people behave - in order to serve them well.
Of course that is my take on the topic and not Mr Davies'.
Visit his blog.
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