Arianna Huffington on blogging on The Daily Show

The Daily Show With Jon StewartM - Th 11p / 10c

Arianna Huffington

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I have just been watching the December 3 edition of The Daily Show with John Stewart. His guest was Arianna Huffington, the co-founder of the Huffington Post. She was there to promote her book The Huffington Post Complete Guide to Blogging (which is authored by may, so is probably more a wiki then a blog - but you may wish to contest this interpretation).

However, her interview was interesting and amusing. Her view that blogs are the first draft of history seemed to make sense. And that blogs are best when they are fresh and unexpurgated. Write about your passions she says - your hidden passions even.

Stewart, quite rightly, points the fact that he has no need of blogging because he has an audience for his television show. Hard to argue with that. But for the rest of us the unmediated blogosphere gives us access to an audience which might otherwise not know we existed - if indeed we can find an audience online. Huffington says 50,000 new blogs are started every day. At that rate there will be more blogs than readers.

Then there are blogs like ThoughtSpurs, which simply record the trivial, the absurd and, yes, the thought provoking. In the years I have been adding to the archive I have covered terrain that I might otherwise have simply forgotten and in this respect I, like many others, may simply be my own audience (or, in the words of Neil Roberts) - the audient.

When my copy of the book arrives from Fishpond (NZ) I will deliver a full review.
If you are closer to the US the Amazon edition is here.

This from the, as yet, solitary review (5 stars) on Amazon:

The "Complete Guide to Blogging" is A FANTASTIC BOOK! Though it's hard for me to whittle down my list of favorite chapters to a choice few, I'll GIVE IT A TRY anyway:

3. You Can't Be Too Angry: "Think of something that makes you irrationally furious. If what results is something you'd never say to someone's face for fear of getting the living s**t kicked out of you, then IT'S PERFECT BLOGGING MATERIAL!!!!"

7. These. Are. Four. Sentences.

11. No Barriers to Entry: "Why be a low-paid hack banging out endless copy when you CAN DO IT FOR FREE?"

The CEO blogger - Kevin Roberts, Saatchi & Saatchi

Kevin Roberts is the CEO of ad agency Saatchi & Saatchi. He is probably the most switched on senior executive in the advertising world in that he has embraced blogging. He recently posted these remarks about blogging that I thought were interesting.

Researchers asked 6,000 women:

"…Assuming you had to make the choice, would you rather blog or eat chocolate?”

Ok, they did ask other questions too. That’s how they also discovered that 55 percent would give up alcohol rather than lose the right to blog, 42 percent (the musically challenged, I imagine) would give up their iPod, and in an alarm bell for the women’s magazine industry, 43 percent would give up newspapers and magazines. As I have already flagged, only 20 percent would give up chocolate. So what does this tell us, apart from the fact that chocolate is irresistible? (especially Cadbury’s Dairy Milk - a Lovemark for gorillas everywhere!) To me, it says that these women are finding the sense of community and identity they need in blogging, which should be worrying for the people who market magazines and newspapers as this is something they once owned.

As I have found with my own blog, the ability to exchange ideas and experiences with a global community is both exhilarating and fruitful. It is a world where you can float an idea or an opinion in your own time, at your own speed, and to an audience that grows or diminishes on nothing more than your powers of attraction. Blogging is revealing itself as deeply emotional and an important way to unleash communities and passions, commitment and truth. Newspapers and magazines have already dipped their toes into this world, but their next reinvention will have to take blogging from their readers far more seriously. Selected columnists blogging is not the same as readers becoming activists, creators, connectors. Magazines and newspapers need even more audience participation. If they do it right, women night even sacrifice their beloved chocolate now and then."

Go to Kevin Roberts' blog.