How to promote your blog.

I had heard of Guy Kawasaki but didn't really ever know what he was about. Stumbled across his blog by following a link on another blog - you know how it goes. Before long the afternoon is gone, the beds aren't made and the dishes remain undone (so to speak).

I thoroughly enjoyed his speech, The Art of the Start. It is filled with insight and, as they say in advertising, it has cut-through. Watch the video here.

I liked it so much I showed it to the marketing communications class I teach at Massey University. I was nervous that the student's wouldn't see the relevance. But they got it.

Kawasaki's engaging style and obvious enthusiasm makes the difference. Easy to understand how he went from being a jeweller to being an evangelist for Apple Computer.

Among the posts on his blog I recommend is The 120 Day Wonder - How to evangelise a blog. It makes for essential reading.