Idealog Blogs

The Idealog blogs haven't quite clicked as a conversation with the magazine's growing audience (people in the creative economy). Mostly it is a notice board. Worth checking out though.

I should add that I contribute to the Idealog blog (expression of interest).

I have begun to read this book about blogs, full review to follow.




Naked onversations

Here are some of the key points from the book:

Talk, don’t sell – You lose credibility if you are trying to sell on your blog.

Post often and be interesting – Easier said than done I know, but if you post once a day at the minimum you will have nearly 365 post in a year. Being interesting is the tougher of the two mentioned in this success tip. Be creative and interest should follow.

Write on issues you know and care about – Be the authority on something you love and are passionate about.

Blogging saves money but costs time – You can save advertising dollars by blogging…but you will pay for it in time spent generating compelling content so be ready for the time investment.

You get smarter by listening to what people tell you – Blogging is not a one way communication but a many to many communication. So allow your readers to respond and listen to what they have to say. You will be rewarded while opening your mind to new thought streams.